Whoa MPO! How Madtown Pickleball Open Became Wisconsin’s Largest Pickleball Tournament

The year was 2020. As the world sought new ways to stay social safely, who knew that pickleball would emerge as such a strong national pastime? 

The Madison Area Sports Commission did. 

“We were on hiatus from hosting IRONMAN Wisconsin, a world-class event we’d welcomed since 2002,” says Brandon Holstein, Senior Sports Account Manager at the Madison Area Sports Commission (MASC). “As much as we missed bringing thousands of IRONMAN athletes and fans to our capital city, it gave us time to explore what sports were trending—and where Madison’s offerings may have been lacking. We knew pickleball was rising in popularity and the Professional Pickleball Association had just been established, so we got to work.”

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Goodbounce Pickleball: Balancing Business Growth with Community Impact

Goodbounce Pickleball is committed to not only growing a successful business but also fostering a vibrant local community. The driving force behind the brand is John Fodder, whose diverse career path reflects his passion for both fitness and service. Before becoming the owner of Goodbounce Pickleball, John spent 12 years piloting jets in the Navy. He then transitioned to working in a startup that designed and built control centers for NASA. After a few years, John ventured into business ownership, eventually teaming up with his brother-in-law to explore startup opportunities. It was around a year before the pandemic that they discovered the rapidly growing sport of pickleball.

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How West Coast Pickleball Built a Thriving Business Through Community Minded Marketing

As with any new club, the founders of West Coast Pickleball in Yorba Linda, California, knew that to get players in the door, they first had to be aware that the club existed. To help spread the word, Club Director James Byun utilized a variety of marketing tactics with minimal costs.

When the club opened in December of 2024, Jason and his co-workers went to the streets to find pickleball players where they already were. As the first indoor pickleball facility in Orange County, they had something unique to offer players and were eager to tell the community about their facility. 

With an eye on the local market, West Coast Pickleball provided an article on the newly opened club to a neighborhood magazine that is distributed to 15,000 homes. They also went one step further to ensure nearby players were aware of the newly built six-court facility in the area.

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Breaking Ground and Building Buzz: How a Construction Entrepreneur Brought Pickleball to Cleveland

What do you get when you cross an entrepreneur and the fastest-growing sport in the United States? The Cleveland Pickleball Center! Since opening in February 2025, Cleveland’s first and only dedicated indoor pickleball center offers three outdoor and ten indoor courts, state-of-the-art LED lighting, private event and party space, bar, players lounge areas, on-site parking with EV charging stations and more.

Cleveland Pickleball Center President Rob Euerle says he understood the appeal of pickleball after playing one game. Looking around town he noticed while there were some city-owned outdoor recreational properties, there wasn’t anything that allowed players to play year-round. He saw a great opportunity to bring the sport to Cleveland and was eager to take advantage of it.

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