Business Model Based on Classes and Inclusivity Create Success for The Pickleball Club of Carlsbad
What do you call a pickleball club that offers classes seven days a week? The Pickleball Club of Carlsbad, California.
PBC’s business model is different than many other clubs. As owner Shawn Walker describes it, programming is their offense.
“When I first started playing pickleball, I showed up, paid a fee and that was it,” Shawn said. “I wanted something different for my club and for me, that was focusing on the new players and in turn creating a welcoming and fun atmosphere.”