Powered By Performance: How Pickleball Central Turns Club Pro Shops into Revenue Engines

Two paths, one goal—more sales with less risk. From turnkey “Powered By Pickleball Central” shops (no upfront cost) to classic wholesale, the industry’s most recognized retailer helps clubs design, stock, market, and run top-performing pro shops that elevate member experience and non-dues revenue. Walk into a thriving pickleball club and you’ll notice it immediately: a…

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Expert Tips for Lighting Your Pickleball Court Properly

The rapid growth of pickleball has created unprecedented demand for quality indoor and outdoor facilities. As club owners and operators navigate this competitive landscape, one critical factor consistently determines player satisfaction and facility success: proper court lighting.  After analyzing hundreds of prospective builds and working with pickleball facility operators nationwide, we’ve identified the key lighting…

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Why Pickleball Needs More Than Just Courts and Paddles

Pickleball isn’t just a sport—it’s a social phenomenon reshaping communities, wellness routines, and even the business landscape. As courts pop up across the country and players rush to join leagues and events, there’s a deeper layer to the pickleball boom that often goes unnoticed: the business infrastructure behind the scenes. Launching a facility, building a…

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What Type of Weather Insurance Do I Need for My Pickleball Tournament?

Organizing a pickleball tournament is an exciting endeavor that brings together athletes, fans, and sponsors for days filled with competitive matches and community engagement. However, one crucial aspect that can make or break your event is the weather. From sudden downpours, lightning, to extreme heat, unpredictable conditions can disrupt matches, reduce spectator turnout, and threaten your financial bottom line.

Weather insurance is essential to any risk management strategy to safeguard against these uncertainties. In this article, we delve into different types of rain insurance, compare them with event cancellation policies—emphasizing that cancellation insurance is often the more comprehensive choice—and discuss coverage for excessive heat and humidity. We also explore why working with a specialized broker is vital in finding the right insurance package for your tournament.

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Whoa MPO! How Madtown Pickleball Open Became Wisconsin’s Largest Pickleball Tournament

The year was 2020. As the world sought new ways to stay social safely, who knew that pickleball would emerge as such a strong national pastime? 

The Madison Area Sports Commission did. 

“We were on hiatus from hosting IRONMAN Wisconsin, a world-class event we’d welcomed since 2002,” says Brandon Holstein, Senior Sports Account Manager at the Madison Area Sports Commission (MASC). “As much as we missed bringing thousands of IRONMAN athletes and fans to our capital city, it gave us time to explore what sports were trending—and where Madison’s offerings may have been lacking. We knew pickleball was rising in popularity and the Professional Pickleball Association had just been established, so we got to work.”

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