FOR IMMEDIATE RELEASE
A Smarter Match: CourtsApp and DUPR Form Partnership To Power Verified Pickleball Play Everywhere
Local Courts to Access National-Level Ranking Infrastructure, Building a More Connected Pickleball Ecosystem Where Every Match Counts
New York, N.Y. (December 11, 2025)—CourtsApp, the first AI-powered marketing and booking platform built to modernize court marketing and reservations within recreational racquet sports, today announced a strategic partnership with DUPR (Dynamic Universal Pickleball Rating), the global standard for pickleball ratings and verified match data.
Together, the companies are building a more connected ecosystem for racquet sports, one where every match can count toward verified player progress and help clubs attract more engaged, repeat players. DUPR and CourtsApp share a common mission: reduce friction for players and facilities by connecting access, performance, and community in one integrated environment.
“DUPR has become the gold standard for measuring skill in pickleball, and together we’re making that progress visible right where the game happens, on the court,” said Daren Hornig, CourtsApp founder and CEO. “Clubs are the engine of that growth, and as CourtsApp continues expanding from the NY Tristate area into new markets in 2026, our work with more than 150 clubs and 1,500 courts shows how verified play helps clubs boost utilization and revenue without changing how they operate.”
Through this partnership, CourtsApp will integrate DUPR’s universal rating system directly into its platform, enabling players to:
- Connect DUPR accounts through CourtsApp
- Book courts on DUPR, powered by CourtsApp’s real-time availability engine
- Record match results automatically, creating verified rating histories
- Receive enhanced matchmaking and performance insights over time
For racquet sport facilities, the CourtsApp-DUPR collaboration unlocks new opportunities to:
- Seamlessly integrate CourtsApp’s AI-driven marketing and booking tools across 8,000-plus DUPR partner facilities nationwide
- Host DUPR-eligible matches and Open Plays
- Tap into DUPR’s 1.5 million engaged pickleball players to drive visibility and participation
- Leverage data-driven insights to boost pickleball court utilization and player retention
- Drive incremental revenue as DUPR-engaged players seek more opportunities to play and log verified matches
DUPR CEO Tito Machado said that CourtsApp is building the digital infrastructure that helps the sport grow. “We’re excited to align on the shared mission of connecting players and verified play everywhere,” he said.
Hornig added that when CourtsApp evaluates partnerships, the focus is on partnering with the very best companies in their respective spaces. “The alignment with DUPR is a trifecta as they work with facilities and players, which is the exact audience that CourtsApp focuses on, and within the CourtsApp platform we’re able to add DUPR’s rating to our expanding network of players,” he explained.
Integration work is already underway, with new functionality expected to launch in an upcoming product release. The partnership represents a pivotal step toward a unified racquet sport ecosystem that connects access, performance, community, and technology while helping clubs grow with rising demand for verified play.
Last week, DUPR announced it was partnering with USA Pickleball as the official ratings system of all USA Pickleball-owned events.
CourtsApp is available for free in the northeastern United States with more than 150 facilities and 1,500 courts onboarded and accepting bookings for tennis, pickleball and padel courts. CourtsApp will extend from Maine to Florida by the first quarter of 2026 before expanding market-by-market as club density increases. Additional play-in markets, including Southern California, Texas, and the Pacific Northwest, are expected to come online throughout 2026.
Players and clubs can learn more, or join the platform, at CourtsApp.com and download CourtsApp from the Apple App Store for iOS and the Google Play Store.
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Media Contact:
Steve Pratt, stevep@bzapr.com
BZA PR for CourtsApp
