Pickleball Players are in Their Training Era: How Clubs Can Adapt to Customers Seeking to Improve Their Game
As the fastest growing sport in the United States, Pickleball is quickly becoming the go-to game for athletes of all ages. Over 48 million adults are reported to have played at least one game of pickleball, and most of those players have gone on to become habitual pickleballers. And as increasing numbers of novice players are beginning to master the fundamentals, there is a growing desire among experienced players to take their game to the next level. As a result, we’ve observed more and more players who are seeking to refine their skills and elevate their game with innovative training tools and methodologies.