How The Yards Market Themselves to Attract Corporate Functions and Events
The Yards is a unique location that mixes sports with entertainment. In addition to their golf course, pickleball courts, and tennis center, there are three event venues that host a wide range of occasions. They have an impressive track record of hosting corporate events, in particular, and have successfully marketed themselves to draw in big names like Barstool Sports Pickleball Open, Tim Tebow Foundation, and the Jacksonville Jaguars, to name a few. Avery White, Social Media & Communications Coordinator, says, “We use a mix of digital and print advertising, social media marketing, email campaigns, and business directories such as Yelp. Several of our leads also come from word-of-mouth, whether that be through a networking group or event, a previous event guest, or groups referring us to their friends and local partners.” Additionally, the team created a website that focuses solely on events and can be found in the “events” tab on their main page. It has made it easier for potential leads to get directly to an inquiry form and any streamlined event information.