May 14, 2024
Headlines

Molly Baggett

Examining the Benefits of Indoor Clubs in Big Cities: Court 16 in New York City

Molly Baggett05 mins

In the bustling environment of New York City, finding the time and the space to play recreational sports can be challenging. Court 16 is a pickleball club that offers indoor locations in downtown Brooklyn, Long Island City, and Manhattan- FiDi, providing members with continual access to the sport. There are lots of benefits surrounding an indoor space in big cities, but the prevailing advantage is that players can engage in pickleball regardless of the season. “New York City’s weather can be very unpredictable,” says Anthony Evrard, Co-Founder & CEO of Court 16. “Having an indoor club allows players to enjoy the game regardless of weather conditions.” Unlike many outdoor clubs that have to close during the winter months, Court 16 is able to offer year-round play. 

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The Dream Team: The Flying Pickle Partners with Cushing Terrell to Convert Warehouse Space into Successful Pickleball Club

Molly Baggett05 mins

The Flying Pickle came to life in a partnership with Cushing Terrell, a multidisciplinary design team that focuses on providing systems and spaces that help people live their best lives. At its inception, “we were the core and shell designers for the industrial warehouse that would become the home of The Flying Pickle,” explains Josh Shiverick, Project Manager at Cushing Terrell. The overall design layout and construction process took about a year to complete. Starting the design in January 2023, the team finished it in a compressed schedule of eight weeks. 

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Keeping Members Engaged at Pickleball Charlotte

Molly Baggett04 mins

It’s one thing to get players to become members at a club; but, maintaining member participation is something Pickleball Charlotte have actively strived for. In 2019, Owner Allan Haseley had the idea to open a club and formed partnerships that led to its establishment. Haseley believes that, “keeping the customer retention high comes from treating everyone like family.” The club works hard to ensure that people want to be there. There are multiple customer appreciation events, charity events, and social events held annually to establish connections among the players and staff. Finding the balance between social play and competitive play “to ensure we have options for everyone is key to creating a facility with inclusivity,” says Haseley.

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How Strategic Marketing Promoted Success at Austin Pickle Ranch

Molly Baggett05 mins

Having just recently opened in October 2023, Austin Pickle Ranch has been on a mission to “create a destination for pickleball enthusiasts while embracing the spirit of [Austin, Texas],” says Taylor Haley: the VP of Marketing. The club has been fortunate in that the local pickleball community has embraced the new business by spreading the word both on and off the court. Additionally, the customer base has been further expanded using strategic digital marketing. Instagram serves as their main platform for member acquisition, and Haley says, “Our investment in high-quality photography and videography, influential partnerships, and memorable branding has been influential in amplifying our brand presence and engagement.”

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Pickleball Club at Hope College: Serving Up Fun and Inclusivity for Students

Molly Baggett05 mins

Hope College, located in Holland, Michigan, has a long list of student clubs and organizations from fly fishing, to outdoor adventure clubs, and more. Over the past year, the newly added pickleball club has gained traction within the student body, boasting an average of 50 students showing up weekly to participate in practices. Club President Nate Jobson says, “We encourage students to join through campus advertisements, like putting meetings in the weekly campus emails or on the TVs around the school. We also use Instagram to post events, and those will often get put up on other campus accounts.” 

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Mix and Match: Pickleball Mixers at Sunriver Resort

Molly Baggett05 mins

Located just minutes from Bend, Oregon, Sunriver Resort spans over 3,300 acres in the Pacific Northwest. Its unique wilderness setting offers a variety of recreational activities from golf, kayaking, horseback riding, and more. In August of 2023, ten outdoor Pickleball courts were added, and eight more indoor courts followed a month later. Director of Sales and Marketing Lindsay Borkowski says, “In the past, pickleball at the resort was played on temporary courts, and there was organized play just two afternoons a week.” At the time, members of the fitness center had access to the courts, but now players can opt for the new pickleball membership offered by the resort.

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