How Heights Athletic Club Is Building Sustainable Growth
Key Takeaways Owner presence drives pickleball club growth. Dave Wilcox moved to Texas full-time after learning no one cares about your club like you do. Heights Athletic Club is a semi-private facility with 13 pickleball courts, day passes, and $99 monthly memberships on a seven-acre campus. High-touch programming like scrambles, leagues, academies, and free intro…