May 19, 2026
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memberships

How to Grow your Club by Leveraging Beginner Clinics

Crew Pickleball010 mins

As pickleball continues its rise in popularity, club owners are constantly looking for ways to engage new players and build a loyal community. One of the most effective—and overlooked—methods for growing a club is hosting beginner clinics. Beginner clinics are great because they introduce new players to the sport in a structured, welcoming environment while simultaneously increasing court usage, strengthening member retention, and driving revenue opportunities. 

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RT. 12 Pickle Brings in New Players with Engaging Clinics

Joseph Peshek010 mins

RT. 12 Pickle is an indoor pickleball club located in West Boylston, Massachusets. RT. 12 is a pure pickleball club devoted to providing quality gameplay for everyone who walks through the front door. Ben Minsk and the folks at RT. 12 have done an excellent job of introducing new players to the game through clinics and other engaging programs. 

In the Spring of 2022, Minsk was ready to start a new venture. He thought starting a pickleball club would be a great way to occupy himself after spending five years in retirement: “I was retired for five years and wasn’t quite sure what to do with myself. I just knew right from the get-go that I wanted to do something.”

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Pro Shop Best Practices

Emma Jane012 mins

Perhaps one of the most underutilized and high potential means to increase a pickleball club’s revenue is their pro shop. A pro shop offers clubs an excellent avenue to attract new customers, retain current members, and communicate the club’s individual brand and identity. In this article, we get to hear from three particular clubs on how they maximize their pro shop’s opportunity for sales through strategic measures such as product placement and merchandising choices. 

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A Grand Opening That Serves Up Community and Competition at Pickledilly Skokie

Amy Busse07 mins

When a pickleball Grand Opening event requests no street shoes, you know they mean business! Such was the invite from Pickledilly Skokie in Illinois for their Grand Opening and ribbon cutting ceremony on February 20. With an Emmy Award-winning sportscaster, Peggy Kusinski, as the emcee, the mayor and Skokie Chamber of Commerce President in attendance amongst other guests the event was a great way to introduce the new facility to the community.

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Southcoast Players Come for the Pickleball and Stay for the Friendships

Joseph Peshek06 mins

The people at Southcoast pickleball are all about community. Co-owner Adam Rogers calls the Southcoast a “community-centric” club. Everything that the club does centers around forming and growing a vibrant sense of community. Southcoast has a large number of regulars, but it does not offer traditional memberships. Rogers remarks, “We are not a membership-based club.” Instead, the folks at Southcoast rely on strong programming and hospitality to bring in regular attendees. For Southcoast, hospitality and community bring people back to the facility, not necessarily memberships.

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How Pickleballerz is Adapting to Chantilly’s Pickleball Boom

Amy Busse06 mins

Solitaire, skiing, knitting – some things are just fine to do as a single pringle. Others, like pickleball, are reliant on another person. But what does a single player do with a paddle but no partner? Pickleballerz in Chantilly, Virginia wondered the same thing. And in the spirit of adaptation and innovation, they came up with a solution.

Pickleballerz was the first indoor facility in Virginia and essentially the entire East Coast when it opened in 2019. It is now home to nearly 600 members who enjoy a pro shop, a fully stocked bar area and most importantly its six fully dedicated pickleball courts with hard surfaces and permanent nets.

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