Emma Jane

Indy Pickleball Club Intentional Goal Setting Leads to Massive Pickleball Spread

As a non-profit pickleball club whose goal is to promote the game in their community and create opportunities for play through leagues, tournaments, and recreational play, Indy Pickleball Club has found intentional goal-setting to be a vital tool in the success of their club. Working to grow the sport in Central Indiana, Indy Pickleball Club’s primary “objective is not to make big money but to get pickleball spread” throughout the area, says Lisa Farley, President of Indy Pickleball Club. With a clear vision for the mission of the club, the board members were able to lay out concrete and tangible goals for Indy Pickleball Club to help drive progress toward their ultimate aim.

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How Sure Shot Increases Pro Shop Sales with This One Tactic

Despite having only opened in September 2023, the team at Sure Shot Pickleball is eager to expand their potential revenue streams and find ways to better serve their members. Located just outside of Chicago in Naperville, Illinois, Sure Shot began offering gift cards to their indoor facility just about a month after their opening. Their facility includes 27,000 sq. ft. of space consisting of 11 dedicated pickleball courts with outdoor surfaces. The facility also features state-of-the-art lighting, ventilation, and fans to ensure year-round comfort for players. Mark Murman, one of the four co-founders of Sure Shot, notes that their goal was to “create a really nice community and pub feel” throughout the club, offering a lounge area at the front of the space in addition to an event room and maintaining a liquor license to serve alcoholic beverages to guests. 

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Having a Liability Mitigation Strategy for Your Pickleball Club

Underlying some of the more fun and creative aspects of running a company are the necessary, administrative aspects that provide the backbone to a business. Included in these not-so-fun-but-essential elements is having a solid liability mitigation strategy. Eastside Paddle Club (ESPC), located in Austin, Texas, reflects the flair and personality of a city like Austin while maintaining a well-rounded and intentional approach to mitigating the company’s liability from things such as injuries and accidents, which is a frequent concern at all types of athletic clubs.

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Ridge Pickleball to Use Trial Passes to Grow Membership

Looking for innovative ways to entice prospective members to come through their doors, Ridge Pickleball and Tennis Club (Ridge Club), located in Acton, Massachusetts, offers trial passes for those interested in potentially joining the club. They hope these passes are a useful tool to encourage local pickleball players to come and get to know the identity of the club in an engaging and personalized manner. 

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Lexington Pickleball Club Partners With Community Courts for Increased Court Space

Looking for a unique solution to a common problem among smaller pickleball clubs who cannot yet justify owning their own facility, Lexington Pickleball Club (LPC), located in Lexington, Massachusetts, has taken a ‘collective-of-courts’ approach, offering their members access to multiple community courts throughout the Lexington area. The club began during the pandemic in 2020 when…

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