Founded by former college and professional tennis players Shannon Hudson and Johan den Toom, Matrix Club in Lowell, Arkansas, opened in early 2021 and features tennis, padel and pickleball in one facility. Owners Shannon and Johan are keen to adapt space, programming and strategy as demand and member tastes change. Being finely tuned to their…
Looking to spice up the event selection at your club? Look no further than this special feature. This article will highlight three different clubs from around the country: Paddle Up (St. Louis, MO), Pala Pickleball (Spring, TX), and Weymouth Club (Weymouth, MA). Each club is unique in its location and business style, but they all…
When Sam Arnold and Abe Reese decided to open a pickleball club, they wanted to create a space that provided an experience like no other, and Slate Pickleball Club in Northbrook, Illinois was born. “We believe coaching and programming is where the magic is,” Sam says. “We pride ourselves on hiring and training great coaches…
DUPR (Dynamic Universal Pickleball Rating) ratings can be polarizing for clubs and their members, with some seeing them as a tool and others as a judgment. However, these industry standard ratings don’t need to be divisive! The Fort in Fort Lauderdale, Florida, is working to reframe DUPR ratings within their club as a tool to…
As pickleball clubs continue to pop up nationwide, standing out requires more than just having courts. Branding, social media, and community engagement all play crucial roles in building long-term success. In this Q&A from PickleCon, Ashley Blakley and Suzanne Greever of Twisted Pickle share their insights on how club owners can approach marketing with intention…
Once upon a time, pickleball seemed to be just a sport that senior citizens played while they vacationed at the beach. No pickleball clubs existed, and the only locations you could hope to play pickleball were courts doubling as tennis courts. Fast forward to today, and there are over thirteen thousand pickleball clubs in the…
