As pickleball clubs continue to pop up nationwide, standing out requires more than just having courts. Branding, social media, and community engagement all play crucial roles in building long-term success. In this Q&A from PickleCon, Ashley Blakley and Suzanne Greever of Twisted Pickle share their insights on how club owners can approach marketing with intention…
Once upon a time, pickleball seemed to be just a sport that senior citizens played while they vacationed at the beach. No pickleball clubs existed, and the only locations you could hope to play pickleball were courts doubling as tennis courts. Fast forward to today, and there are over thirteen thousand pickleball clubs in the…
The Fort Lauderdale Pickleball Club, also known as The Fort, is proving itself to be a premier destination for pickleball players and a model of innovation and inspiration for pickleball club owners. Open since January 2025, the ten-acre complex is growing and learning every day to meet the goal of becoming a place for everyone….
Pickleball clubs looking to establish themselves as a premier club in their area often look to a pro shop to increase their imprint on the local community as well as increase their club’s revenue. Whether you’re a dedicated pickleball club or all-encompassing racquet club, a pro shop is a great way to bring customers into…
Chicago Sport and Social Club, the largest organizer of adult sports leagues, social events, and tournaments in the U.S, provides active young professionals in the city of Chicago with places to meet and compete through sports leagues and social events. Each year, over 100,000 participants look to CSSC for activities throughout the city, including beach…
“You have to spend money to make money” is a common quote amongst business owners that can be a tad scary for small businesses and start-ups. As a pickleball club owner, when is the right time to invest money to make money? And where should you start? Through many interviews with clubs, PCM has been…
