Pickleland Learns How to Keep Courts Full and Members Happy
A keen focus on what keeps their members happy – and returning – has led to great success for Pickleland in Austin Texas.
With nearly 400 members and nine state-of-the-art pickleball courts, Pickleland is making its mark in the Austin area pickleball community since opening in September.
Pickleland CEO Alejandro Rioja put the work in up front in order to start strong by researching a wide variety of clubs from around the country. Taking a user design approach allowed Alejandro and his business partners to see what was important to them, what they liked in other facilities and determine the best business plan for them.
