July 26, 2026
Headlines

USA Pickleball

The Dream Team: The Flying Pickle Partners with Cushing Terrell to Convert Warehouse Space into Successful Pickleball Club

Molly Baggett05 mins

The Flying Pickle came to life in a partnership with Cushing Terrell, a multidisciplinary design team that focuses on providing systems and spaces that help people live their best lives. At its inception, “we were the core and shell designers for the industrial warehouse that would become the home of The Flying Pickle,” explains Josh Shiverick, Project Manager at Cushing Terrell. The overall design layout and construction process took about a year to complete. Starting the design in January 2023, the team finished it in a compressed schedule of eight weeks. 

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Keeping Members Engaged at Pickleball Charlotte

Molly Baggett04 mins

It’s one thing to get players to become members at a club; but, maintaining member participation is something Pickleball Charlotte have actively strived for. In 2019, Owner Allan Haseley had the idea to open a club and formed partnerships that led to its establishment. Haseley believes that, “keeping the customer retention high comes from treating everyone like family.” The club works hard to ensure that people want to be there. There are multiple customer appreciation events, charity events, and social events held annually to establish connections among the players and staff. Finding the balance between social play and competitive play “to ensure we have options for everyone is key to creating a facility with inclusivity,” says Haseley.

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Q&A with Pickleland’s Alejandro Rioja

Brady Watkins018 mins

Located just North of Austin, Texas, Pickleland plans on opening its doors in June of 2024. Boasting nine indoor courts, this brand new club has its sights set on creating the best experience possible for its players while retaining fair rates for its members. As we approach this club’s grand opening in the coming weeks, Alejandro Rioja, CEO and founder of Pickleland, gives us an inside scoop of the club’s origins, aims, and philospohy, including their plan to reach near max capacity before the first player even walks in the building.

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Q&A with Frank Lawrence of LRAC

Brady Watkins013 mins

Having been open for only 45 days, Little Rock Athletic Club’s (LRAC) Pickleball facility is already turning heads, both in aesthetics and management. Frank Lawrence, CEO at LRAC, gives us a glimpse of his story as he spearheaded the transition from temporary courts to permanent, and building a state-of-the-art pickleball facility from the ground up. This pickleball facility is a testament to LRAC’s dedication to providing members with diverse and engaging fitness options. With soaring demand for pickleball, LRAC aims to cater to both seasoned players and beginners looking to explore this rapidly growing sport. Key features of the club include climate controlled courts, professional coaching services, modern amenities, social events, and membership benefits.

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Pavilion of Pickleball Membership Soars as a Result of These Strategies 

Evan Hammer06 mins

A thriving pickleball club in Knoxville, TN has utilized unique tactics to transform curious strangers into loyal members. Established in 2020, the Pavilion of Pickleball has exploded in membership numbers and interest since its founding and now possesses over 1,000 active club members. Uniting the surrounding community and creating personal engagement in sports clubs are crucial steps to success, and are beneficial to the club and its members alike.

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Mix and Match: Pickleball Mixers at Sunriver Resort

Molly Baggett05 mins

Located just minutes from Bend, Oregon, Sunriver Resort spans over 3,300 acres in the Pacific Northwest. Its unique wilderness setting offers a variety of recreational activities from golf, kayaking, horseback riding, and more. In August of 2023, ten outdoor Pickleball courts were added, and eight more indoor courts followed a month later. Director of Sales and Marketing Lindsay Borkowski says, “In the past, pickleball at the resort was played on temporary courts, and there was organized play just two afternoons a week.” At the time, members of the fitness center had access to the courts, but now players can opt for the new pickleball membership offered by the resort.

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