As the senior population in the United States continues to grow, pickleball clubs have a unique opportunity to tap into this expanding market. With 54.1 million adults aged 65 or older in 2019, comprising 16% of the American population, seniors are the fastest-growing demographic. This demographic shift presents pickleball clubs with new challenges and opportunities. Here are three strategies for pickleball clubs to capitalize on the burgeoning senior market:
1. Tailored Programs and Classes: Seniors today are more active and eager to learn new activities than ever before. Pickleball clubs can attract this demographic by offering tailored programs and classes designed specifically for seniors. For example, activities like pickleball have gained immense popularity among seniors due to its low-impact nature and social aspects. By incorporating pickleball classes into their offerings, clubs can attract older adults who are looking for fun and engaging ways to stay active.
2. Flexible Scheduling: Unlike younger demographics, seniors often prefer to visit pickleball clubs during off-peak hours when the facilities are less crowded. Pickleball clubs can cater to this preference by offering flexible scheduling options tailored to seniors’ needs. This could include designated senior hours during the day or evening when the club is quieter, allowing older adults to exercise comfortably without feeling overwhelmed by crowds.
3. Community Engagement and Partnerships: Building a sense of community is crucial for attracting and retaining senior members. Pickleball clubs can foster community engagement by organizing social events, workshops, and seminars tailored to seniors’ interests and needs. Partnering with local senior centers, healthcare providers, or retirement communities can also help clubs reach out to the senior demographic and establish themselves as inclusive and welcoming spaces for older adults.
By implementing these strategies, pickleball clubs can not only tap into the growing senior market but also create an inclusive and vibrant community where older adults can stay active, healthy, and connected. As seniors continue to prioritize their well-being and independence, pickleball clubs have the opportunity to be part of their solution by providing tailored experiences and fostering a sense of belonging for this demographic.
If you want help to bring more seniors to your club, contact us at providerrelations@tivityhealth.com.
