May 2, 2026
Headlines

April 2025

How West Coast Pickleball Built a Thriving Business Through Community Minded Marketing

Amy Busse08 mins

As with any new club, the founders of West Coast Pickleball in Yorba Linda, California, knew that to get players in the door, they first had to be aware that the club existed. To help spread the word, Club Director James Byun utilized a variety of marketing tactics with minimal costs.

When the club opened in December of 2024, Jason and his co-workers went to the streets to find pickleball players where they already were. As the first indoor pickleball facility in Orange County, they had something unique to offer players and were eager to tell the community about their facility. 

With an eye on the local market, West Coast Pickleball provided an article on the newly opened club to a neighborhood magazine that is distributed to 15,000 homes. They also went one step further to ensure nearby players were aware of the newly built six-court facility in the area.

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Breaking Ground and Building Buzz: How a Construction Entrepreneur Brought Pickleball to Cleveland

Amy Busse06 mins

What do you get when you cross an entrepreneur and the fastest-growing sport in the United States? The Cleveland Pickleball Center! Since opening in February 2025, Cleveland’s first and only dedicated indoor pickleball center offers three outdoor and ten indoor courts, state-of-the-art LED lighting, private event and party space, bar, players lounge areas, on-site parking with EV charging stations and more.

Cleveland Pickleball Center President Rob Euerle says he understood the appeal of pickleball after playing one game. Looking around town he noticed while there were some city-owned outdoor recreational properties, there wasn’t anything that allowed players to play year-round. He saw a great opportunity to bring the sport to Cleveland and was eager to take advantage of it.

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How to Grow your Club by Leveraging Beginner Clinics

Crew Pickleball010 mins

As pickleball continues its rise in popularity, club owners are constantly looking for ways to engage new players and build a loyal community. One of the most effective—and overlooked—methods for growing a club is hosting beginner clinics. Beginner clinics are great because they introduce new players to the sport in a structured, welcoming environment while simultaneously increasing court usage, strengthening member retention, and driving revenue opportunities. 

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RT. 12 Pickle Brings in New Players with Engaging Clinics

Joseph Peshek010 mins

RT. 12 Pickle is an indoor pickleball club located in West Boylston, Massachusets. RT. 12 is a pure pickleball club devoted to providing quality gameplay for everyone who walks through the front door. Ben Minsk and the folks at RT. 12 have done an excellent job of introducing new players to the game through clinics and other engaging programs. 

In the Spring of 2022, Minsk was ready to start a new venture. He thought starting a pickleball club would be a great way to occupy himself after spending five years in retirement: “I was retired for five years and wasn’t quite sure what to do with myself. I just knew right from the get-go that I wanted to do something.”

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Pro Shop Best Practices

Emma Jane012 mins

Perhaps one of the most underutilized and high potential means to increase a pickleball club’s revenue is their pro shop. A pro shop offers clubs an excellent avenue to attract new customers, retain current members, and communicate the club’s individual brand and identity. In this article, we get to hear from three particular clubs on how they maximize their pro shop’s opportunity for sales through strategic measures such as product placement and merchandising choices. 

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