How West Coast Pickleball Built a Thriving Business Through Community Minded Marketing
As with any new club, the founders of West Coast Pickleball in Yorba Linda, California, knew that to get players in the door, they first had to be aware that the club existed. To help spread the word, Club Director James Byun utilized a variety of marketing tactics with minimal costs.
When the club opened in December of 2024, Jason and his co-workers went to the streets to find pickleball players where they already were. As the first indoor pickleball facility in Orange County, they had something unique to offer players and were eager to tell the community about their facility.
With an eye on the local market, West Coast Pickleball provided an article on the newly opened club to a neighborhood magazine that is distributed to 15,000 homes. They also went one step further to ensure nearby players were aware of the newly built six-court facility in the area.