April 3, 2026
Headlines

Molly Baggett

How Strategic Marketing Promoted Success at Austin Pickle Ranch

Molly Baggett05 mins

Having just recently opened in October 2023, Austin Pickle Ranch has been on a mission to “create a destination for pickleball enthusiasts while embracing the spirit of [Austin, Texas],” says Taylor Haley: the VP of Marketing. The club has been fortunate in that the local pickleball community has embraced the new business by spreading the word both on and off the court. Additionally, the customer base has been further expanded using strategic digital marketing. Instagram serves as their main platform for member acquisition, and Haley says, “Our investment in high-quality photography and videography, influential partnerships, and memorable branding has been influential in amplifying our brand presence and engagement.”

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Pickleball Club at Hope College: Serving Up Fun and Inclusivity for Students

Molly Baggett05 mins

Hope College, located in Holland, Michigan, has a long list of student clubs and organizations from fly fishing, to outdoor adventure clubs, and more. Over the past year, the newly added pickleball club has gained traction within the student body, boasting an average of 50 students showing up weekly to participate in practices. Club President Nate Jobson says, “We encourage students to join through campus advertisements, like putting meetings in the weekly campus emails or on the TVs around the school. We also use Instagram to post events, and those will often get put up on other campus accounts.” 

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Mix and Match: Pickleball Mixers at Sunriver Resort

Molly Baggett05 mins

Located just minutes from Bend, Oregon, Sunriver Resort spans over 3,300 acres in the Pacific Northwest. Its unique wilderness setting offers a variety of recreational activities from golf, kayaking, horseback riding, and more. In August of 2023, ten outdoor Pickleball courts were added, and eight more indoor courts followed a month later. Director of Sales and Marketing Lindsay Borkowski says, “In the past, pickleball at the resort was played on temporary courts, and there was organized play just two afternoons a week.” At the time, members of the fitness center had access to the courts, but now players can opt for the new pickleball membership offered by the resort.

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Successful Tennis Club Converts to Pickleball : Santa Monica Pickleball Center

Molly Baggett05 mins

The Santa Monica Pickleball Center initially started as a robust tennis business. In October 2022, the facility began experimenting with a hybrid approach to incorporate the fast-growing sport of pickleball. Then in December of that same year, the business took over the retail property next to the Pro Shop, multiplying it five times over. Expanding their Pro Shop inventory was extremely successful and encouraged the team to move more towards pickleball. Owner Jon Neeter, says, “transitioning completely to pickleball was a tough decision for us. We had many great tennis clients that we wanted to accommodate as much as possible. At a certain point the numbers were just undeniable.” Fortunately, the facility attained the opportunity to rent courts hourly from the city of Santa Monica, which allowed them to keep a significant portion of their tennis programming going. 

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