How Marketing has Helped the Al Kruse Pickleball Center Expand Membership and Continue to Grow
How Marketing has Helped the Al Kruse Pickleball Center Expand Membership and Continue to Grow
How Marketing has Helped the Al Kruse Pickleball Center Expand Membership and Continue to Grow
Chicken N Pickle is one of the premier entertainment-focused pickleball venues in the country. With its indoor/outdoor pickleball complex, a variety of yard games, and hearty restaurant, Chicken N Pickle is a unique experience that seeks to serve its guests well. However, their guests are not the only ones well-served by the company as they offer their employees a robust benefits package to show their appreciation and care in addition to their wages. Of their benefits program, Jessica Sharpsteen, Chicken N Pickle’s Director of Human Resources, Training, and Recruiting, says, “Our benefits are in line with our core values. [We] want to ensure our team members have [the] insurance coverage they need to be happy and healthy but also feel valued for the time they give back to the community.” While it requires sacrifice on the company’s part, Chicken N Pickle understands the need to make their team members feel valued in order to run a successful business and does so through several generous elements within their benefits program.
With over 1,700 paying members and thousands of drop-in members, The Pickle Lodge in Cincinnati, Ohio, has found a successful formula for keeping its 17 indoor courts full and their membership steady.
Player Experience Coordinator Ethan Shutte says keeping members happy is key to their success.
“We make sure the members have what they need and put them first by catering to them as much as possible,” he says.
Since its soft opening in June of 2023, The Pickle Lodge has used the Court Reserve booking system that allows all players to select their own court time. Ethan says the system is easy to use and every player is encouraged to download the app in order to book through their phone. Players who don’t want to use the app can also book online through the website. The app allows players to book open play, round-robins, clinics, leagues and lessons. Ethan says he hasn’t heard any complaints from members about the app that proves it’s working as it should.
The newly opened Pickleball Warehouse in Pittsburgh is based on the idea of the fun, spontaneity and fellowship of open play. Since July 2024, Pickleball Warehouse has been Pittsburgh’s largest indoor pickleball facility with two private courts and 17 courts dedicated to open play.
Husband and wife Bryan Wigginton and Alexa Gervasi saw a gap in the pickleball market with a lack of indoor playing space. With that observation, the idea for Pickleball Warehouse started to form. Nearly six months into the open play business model they are having a great time and their players seem to feel the same way.
Dedicated to “Keeping Pickleball Weird” in the city of Austin, Texas, Austin Pickle Ranch provides members a unique and elevated pickleball experience beginning with member’s interaction with their custom app even before stepping into their facility. Austin Pickle Ranch is a pickleball entertainment venue located in the heart of Austin and serving up pickleball fun to members and guests. The purpose of the Austin Pickle Ranch app is to “optimize communication, streamline court booking, and foster a stronger sense of community among [their] members,” according to Tim Klitch, Austin Pickle Ranch’s Chief Fun Officer and Co-Founder.
As a pickleball club looking to diversify your streams of income, opening yourself up to hosting private events at your club can be a beneficial strategy to bringing new people through your doors and increasing your bottom line. The possibilities are truly endless in terms of what kind of events you can host within your facility, especially considering the growing popularity of the sport among all generations.
A premier pickleball facility located in Encinitas, California, Bobby Riggs Racquet and Paddle Club seeks to provide top-notch pickleball programming for players of all skill levels. As a public club, they are intent on creating an approachable environment for anyone looking for a pickleball home and enjoy introducing people to the sport through various private events hosted at the facility. They have chosen to host private events as a way to “offer a unique and exclusive experience for individuals, groups, and organizations” in the community, says Callan Dawson, owner of Bobby Riggs Racquet and Paddle Club.