The July/August 2024 issue of Pickleball Club Mag is here! Click here for the issue. Welcome to this exciting issue of Pickleball Club Magazine! We are thrilled to have you join us as we celebrate the vibrant and ever-growing business of pickleball clubs. In this edition, we are proud to present our cover story on…
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Success is rarely immediate, even in the fast-growing world of pickleball. It usually takes a while for a pickleball club to take off. There are other cases, however, when a pickleball club catches on almost instantly. Performance Pickleball is a prime example. They opened their doors in January 2024 and have not looked back since.
The Happy Trails Pickleball Club, located in Surprise, Arizona, is not only a largely successful club sporting over 500 members, but the club is also integral to the history of pickleball. In 2001, pickleball was introduced to the Arizona Senior Olympics for the first time, and Happy Trails got the honor of hosting the event which boasted over 100 participants. Now, this historical club contributes to the sport by hosting the annual Happy Trails Classic Pickleball Tournament. The Classic is played on 10 lighted, outdoor courts and invites players 50 and older between the 3.0 and 5.0 skill level to come play in possibly the most long-enduring tournament in the area. The tournament has been around for 18 years and has recently hosted over 400 participants.
A nonprofit organization in central California has adopted a progressive strategy to foster the local expansion of interest in pickleball while adapting to the surrounding community. The mission of Fresno Area Pickleball is to promote and support pickleball at public courts in central San Joaquin Valley. One of the largest focuses of the organization is to earn the trust of the population, which assists in securing participants and donations as a 501(c)(3). All facets of the establishment work together to allow Fresno Area Pickleball to serve the needs of the county while remaining a nonprofit organization.
The Yards is a unique location that mixes sports with entertainment. In addition to their golf course, pickleball courts, and tennis center, there are three event venues that host a wide range of occasions. They have an impressive track record of hosting corporate events, in particular, and have successfully marketed themselves to draw in big names like Barstool Sports Pickleball Open, Tim Tebow Foundation, and the Jacksonville Jaguars, to name a few. Avery White, Social Media & Communications Coordinator, says, “We use a mix of digital and print advertising, social media marketing, email campaigns, and business directories such as Yelp. Several of our leads also come from word-of-mouth, whether that be through a networking group or event, a previous event guest, or groups referring us to their friends and local partners.” Additionally, the team created a website that focuses solely on events and can be found in the “events” tab on their main page. It has made it easier for potential leads to get directly to an inquiry form and any streamlined event information.
