As the world of pickleball grows, it’s becoming even more important to keep a focus on expanding your business and maximizing profitability beyond open court time. Cody Conti, Vice President of Operations at Electric Pickle, took some time out of his day to share creative ways to take a multi-pronged approach to growing business and…
As pickleball continues its rise in popularity, club owners are constantly looking for ways to engage new players and build a loyal community. One of the most effective—and overlooked—methods for growing a club is hosting beginner clinics. Beginner clinics are great because they introduce new players to the sport in a structured, welcoming environment while simultaneously increasing court usage, strengthening member retention, and driving revenue opportunities.
You love pickleball. Everyone you know loves pickleball. Your community really wants/need more places to play. So why not open a pickleball facility?
Pickleball has exploded in popularity, creating exciting opportunities for entrepreneurs to open dedicated pickleball facilities. Whether you’re launching a standalone pickleball club or a multi-sport facility with additional entertainment options (or “EATertainment”), the journey involves careful planning, brand building, and operational setup. This guide will help you evaluate your options, develop a business plan, and execute on opening a thriving pickleball facility.
Despite having only opened in September 2023, the team at Sure Shot Pickleball is eager to expand their potential revenue streams and find ways to better serve their members. Located just outside of Chicago in Naperville, Illinois, Sure Shot began offering gift cards to their indoor facility just about a month after their opening. Their facility includes 27,000 sq. ft. of space consisting of 11 dedicated pickleball courts with outdoor surfaces. The facility also features state-of-the-art lighting, ventilation, and fans to ensure year-round comfort for players. Mark Murman, one of the four co-founders of Sure Shot, notes that their goal was to “create a really nice community and pub feel” throughout the club, offering a lounge area at the front of the space in addition to an event room and maintaining a liquor license to serve alcoholic beverages to guests.
