Idle pickleball courts during off-peak hours present both a challenge and an opportunity. Over my years working with sports facilities, I’ve seen firsthand how creativity and community-focused programming can transform slow times into some of the most rewarding hours on your schedule. To stand out and maximize your facility’s potential, here are three impactful strategies to fill your courts, boost revenue, and engage your community:
As a pickleball club looking to diversify your streams of income, opening yourself up to hosting private events at your club can be a beneficial strategy to bringing new people through your doors and increasing your bottom line. The possibilities are truly endless in terms of what kind of events you can host within your facility, especially considering the growing popularity of the sport among all generations.
A premier pickleball facility located in Encinitas, California, Bobby Riggs Racquet and Paddle Club seeks to provide top-notch pickleball programming for players of all skill levels. As a public club, they are intent on creating an approachable environment for anyone looking for a pickleball home and enjoy introducing people to the sport through various private events hosted at the facility. They have chosen to host private events as a way to “offer a unique and exclusive experience for individuals, groups, and organizations” in the community, says Callan Dawson, owner of Bobby Riggs Racquet and Paddle Club.
Take a look at our latest issue featuring Maria Nili of The Yards in Florida. Also see stories on fiscal sponsorships, private event profits, and club management software. Enjoy! Click to view the issue!
