The Jan/Feb 2025 Issue Is Here!
At Preston Playhouse, their approach to hosting has set a new standard, drawing players, sponsors, and excitement that keeps their club busy. Meanwhile, Epic Pickleball shares their secrets to hiring great employees, outlining five key attributes that ensure a team is not just skilled but also aligned with a club’s culture and long-term vision.
Branding plays a critical role in a club’s identity, and The Pickleball Factory is a prime example of how strong brand presence fosters loyalty and engagement within a community. Similarly, The Pickle Bar is stepping into their players’ needs by taking an opportunistic approach to retail.
Beyond business strategies, we’re also looking at how location and facility size impact player experience. Santa Lucia Preserve, with its breathtaking natural setting, is drawing players who crave both competition and connection with the outdoors. Back towards the middle of the country, The Grove is proving that even a two-court facility can become a thriving hub for pickleball by focusing on community-first initiatives.