The Kitchen Spreads Through Utah With Streamlined Business Model

The Kitchen is a Utah-based pickleball franchise quickly spreading through the state. Their facility designs are smaller and more intimate, but their impact on the Utah pickleball scene has been significant. The owners of the Kitchen save loads of their time and energy by installing small, self-running facilities that require little to no employee maintenance. Efficient, low-maintenance facilities are the key to the Kitchen’s unique business model.

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Vision Casting and Value Setting for Your Club

Because so much of a club’s identity over time hinges on the initial vision casting from its founders and core values that stem from this vision, being purposeful about vision and values is crucial to a club’s origin story. In this article, we get to hear from three new clubs in various parts of the country on how they initially determined their club’s vision and values, setting them on a successful course to effectively communicate their mission with their community.

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The Jan/Feb 2025 Issue Is Here!

At Preston Playhouse, their approach to hosting has set a new standard, drawing players, sponsors, and excitement that keeps their club busy. Meanwhile, Epic Pickleball shares their secrets to hiring great employees, outlining five key attributes that ensure a team is not just skilled but also aligned with a club’s culture and long-term vision.

Branding plays a critical role in a club’s identity, and The Pickleball Factory is a prime example of how strong brand presence fosters loyalty and engagement within a community. Similarly, The Pickle Bar is stepping into their players’ needs by taking an opportunistic approach to retail. 

Beyond business strategies, we’re also looking at how location and facility size impact player experience. Santa Lucia Preserve, with its breathtaking natural setting, is drawing players who crave both competition and connection with the outdoors. Back towards the middle of the country, The Grove is proving that even a two-court facility can become a thriving hub for pickleball by focusing on community-first initiatives.

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Pickleball Warehouse in Pittsburgh Prides Itself on an Open Play Model Every Day

The newly opened Pickleball Warehouse in Pittsburgh is based on the idea of the fun, spontaneity and fellowship of open play. Since July 2024, Pickleball Warehouse has been Pittsburgh’s largest indoor pickleball facility with two private courts and 17 courts dedicated to open play.

Husband and wife Bryan Wigginton and Alexa Gervasi saw a gap in the pickleball market with a lack of indoor playing space. With that observation, the idea for Pickleball Warehouse started to form. Nearly six months into the open play business model they are having a great time and their players seem to feel the same way.

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Custom Mobile App Enhances Austin Pickle Ranch Membership Experience

Dedicated to “Keeping Pickleball Weird” in the city of Austin, Texas, Austin Pickle Ranch provides members a unique and elevated pickleball experience beginning with member’s interaction with their custom app even before stepping into their facility. Austin Pickle Ranch is a pickleball entertainment venue located in the heart of Austin and serving up pickleball fun to members and guests. The purpose of the Austin Pickle Ranch app is to “optimize communication, streamline court booking, and foster a stronger sense of community among [their] members,” according to Tim Klitch, Austin Pickle Ranch’s Chief Fun Officer and Co-Founder.

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How Bobby Riggs Club Hosts Profitable Private Events

As a pickleball club looking to diversify your streams of income, opening yourself up to hosting private events at your club can be a beneficial strategy to bringing new people through your doors and increasing your bottom line. The possibilities are truly endless in terms of what kind of events you can host within your facility, especially considering the growing popularity of the sport among all generations. 

A premier pickleball facility located in Encinitas, California, Bobby Riggs Racquet and Paddle Club seeks to provide top-notch pickleball programming for players of all skill levels. As a public club, they are intent on creating an approachable environment for anyone looking for a pickleball home and enjoy introducing people to the sport through various private events hosted at the facility. They have chosen to host private events as a way to “offer a unique and exclusive experience for individuals, groups, and organizations” in the community, says Callan Dawson, owner of Bobby Riggs Racquet and Paddle Club.

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