World’s largest pickleball facility and the home of the US Open of Pickleball – which is billed as the “Biggest Pickleball Party in the World” – partners with CourtsApp making court and open-play bookings convenient and accessible New York, N.Y. (Feb. 25, 2026) — CourtsApp, the first AI-powered court marketplace for racquet and paddle sports, announced today an exciting…
Keeping members happy and engaged is the goal of every pickleball club, and Grass Valley Pickleball Club in the foothills of the Sierra Nevada, in California, is no different. When GVPC President Mary DeLeon and her husband joined the club in 2018, they didn’t know anything about ratings, saying everyone essentially started playing pickleball at…
What do you call a pickleball club that offers classes seven days a week? The Pickleball Club of Carlsbad, California.
PBC’s business model is different than many other clubs. As owner Shawn Walker describes it, programming is their offense.
“When I first started playing pickleball, I showed up, paid a fee and that was it,” Shawn said. “I wanted something different for my club and for me, that was focusing on the new players and in turn creating a welcoming and fun atmosphere.”
As with any new club, the founders of West Coast Pickleball in Yorba Linda, California, knew that to get players in the door, they first had to be aware that the club existed. To help spread the word, Club Director James Byun utilized a variety of marketing tactics with minimal costs.
When the club opened in December of 2024, Jason and his co-workers went to the streets to find pickleball players where they already were. As the first indoor pickleball facility in Orange County, they had something unique to offer players and were eager to tell the community about their facility.
With an eye on the local market, West Coast Pickleball provided an article on the newly opened club to a neighborhood magazine that is distributed to 15,000 homes. They also went one step further to ensure nearby players were aware of the newly built six-court facility in the area.
A nonprofit organization in central California has adopted a progressive strategy to foster the local expansion of interest in pickleball while adapting to the surrounding community. The mission of Fresno Area Pickleball is to promote and support pickleball at public courts in central San Joaquin Valley. One of the largest focuses of the organization is to earn the trust of the population, which assists in securing participants and donations as a 501(c)(3). All facets of the establishment work together to allow Fresno Area Pickleball to serve the needs of the county while remaining a nonprofit organization.
The Santa Monica Pickleball Center initially started as a robust tennis business. In October 2022, the facility began experimenting with a hybrid approach to incorporate the fast-growing sport of pickleball. Then in December of that same year, the business took over the retail property next to the Pro Shop, multiplying it five times over. Expanding their Pro Shop inventory was extremely successful and encouraged the team to move more towards pickleball. Owner Jon Neeter, says, “transitioning completely to pickleball was a tough decision for us. We had many great tennis clients that we wanted to accommodate as much as possible. At a certain point the numbers were just undeniable.” Fortunately, the facility attained the opportunity to rent courts hourly from the city of Santa Monica, which allowed them to keep a significant portion of their tennis programming going.
