Three Strategies for Pickleball Clubs to Tap Into the Growing Senior Demographic

As the senior population in the United States continues to grow, pickleball clubs have a unique opportunity to tap into this expanding market. With 54.1 million adults aged 65 or older in 2019, comprising 16% of the American population, seniors are the fastest-growing demographic. This demographic shift presents pickleball clubs with new challenges and opportunities. Here are three strategies for pickleball clubs to capitalize on the burgeoning senior market:

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Pavilion of Pickleball Membership Soars as a Result of These Strategies 

A thriving pickleball club in Knoxville, TN has utilized unique tactics to transform curious strangers into loyal members. Established in 2020, the Pavilion of Pickleball has exploded in membership numbers and interest since its founding and now possesses over 1,000 active club members. Uniting the surrounding community and creating personal engagement in sports clubs are crucial steps to success, and are beneficial to the club and its members alike.

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Pickleball Club at Hope College: Serving Up Fun and Inclusivity for Students

Hope College, located in Holland, Michigan, has a long list of student clubs and organizations from fly fishing, to outdoor adventure clubs, and more. Over the past year, the newly added pickleball club has gained traction within the student body, boasting an average of 50 students showing up weekly to participate in practices. Club President Nate Jobson says, “We encourage students to join through campus advertisements, like putting meetings in the weekly campus emails or on the TVs around the school. We also use Instagram to post events, and those will often get put up on other campus accounts.” 

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PALA Pickleball Uses Member Rankings for Fun and Competitive Play

PALA Pickleball, the largest indoor pickleball club in Texas, uses member rankings to create fun and competitive play. Having just opened in October 2022, the Houston-based club has found tremendous success in welcoming all ranks to play on PALA’s 11 state of the art, professional courts. Kaitlyn Myers, Chief Operating Officer, has been told that, “when you walk into PALA, it’s electric.” A lot of its success stems from their “Open Play” design which allows players of all levels to engage in healthy competition. PALA’s Open Play lasts for three hours, twice a day, and the courts are set up for rating skill level. The back three courts are for beginners to 3.0, then 3.5 to 4.0, and so on. This structure ensures that each person is matched with a suitable opponent. Myers says, “there are thousands of players that come in every week, so it can be tricky to know everyone’s individual rankings, but we are very familiar with our 600 members and where they stand.” PALA’s instructors can also easily tell a player’s skill level just based on a couple of games, and they can provide “instructor ratings” to players if asked

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Ridge Pickleball to Use Trial Passes to Grow Membership

Looking for innovative ways to entice prospective members to come through their doors, Ridge Pickleball and Tennis Club (Ridge Club), located in Acton, Massachusetts, offers trial passes for those interested in potentially joining the club. They hope these passes are a useful tool to encourage local pickleball players to come and get to know the identity of the club in an engaging and personalized manner. 

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Lexington Pickleball Club Partners With Community Courts for Increased Court Space

Looking for a unique solution to a common problem among smaller pickleball clubs who cannot yet justify owning their own facility, Lexington Pickleball Club (LPC), located in Lexington, Massachusetts, has taken a ‘collective-of-courts’ approach, offering their members access to multiple community courts throughout the Lexington area. The club began during the pandemic in 2020 when…

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