Two paths, one goal—more sales with less risk. From turnkey “Powered By Pickleball Central” shops (no upfront cost) to classic wholesale, the industry’s most recognized retailer helps clubs design, stock, market, and run top-performing pro shops that elevate member experience and non-dues revenue. Walk into a thriving pickleball club and you’ll notice it immediately: a…
Pickleball clubs looking to establish themselves as a premier club in their area often look to a pro shop to increase their imprint on the local community as well as increase their club’s revenue. Whether you’re a dedicated pickleball club or all-encompassing racquet club, a pro shop is a great way to bring customers into…
Perhaps one of the most underutilized and high potential means to increase a pickleball club’s revenue is their pro shop. A pro shop offers clubs an excellent avenue to attract new customers, retain current members, and communicate the club’s individual brand and identity. In this article, we get to hear from three particular clubs on how they maximize their pro shop’s opportunity for sales through strategic measures such as product placement and merchandising choices.
Despite having only opened in September 2023, the team at Sure Shot Pickleball is eager to expand their potential revenue streams and find ways to better serve their members. Located just outside of Chicago in Naperville, Illinois, Sure Shot began offering gift cards to their indoor facility just about a month after their opening. Their facility includes 27,000 sq. ft. of space consisting of 11 dedicated pickleball courts with outdoor surfaces. The facility also features state-of-the-art lighting, ventilation, and fans to ensure year-round comfort for players. Mark Murman, one of the four co-founders of Sure Shot, notes that their goal was to “create a really nice community and pub feel” throughout the club, offering a lounge area at the front of the space in addition to an event room and maintaining a liquor license to serve alcoholic beverages to guests.
As an athlete, I am always on the lookout for innovative products that can enhance my performance and aid in recovery. One such product that has caught my attention recently is CBD topicals. CBD, or cannabidiol, has gained popularity in the sports community for its potential benefits. CBD topicals are a must-have in your pickleball…
The holiday season is rapidly approaching and it’s the perfect time for pickleball enthusiasts and club pro shops to get into the festive spirit. Beyond paddles and balls, there’s a vast world of pickleball-related gifts and clothing that can not only make your pro shop a go-to destination for holiday shoppers, but also significantly boost…
