September 23, 2026
Headlines

2024

Q&A with Frank Lawrence of LRAC

Brady Watkins013 mins

Having been open for only 45 days, Little Rock Athletic Club’s (LRAC) Pickleball facility is already turning heads, both in aesthetics and management. Frank Lawrence, CEO at LRAC, gives us a glimpse of his story as he spearheaded the transition from temporary courts to permanent, and building a state-of-the-art pickleball facility from the ground up. This pickleball facility is a testament to LRAC’s dedication to providing members with diverse and engaging fitness options. With soaring demand for pickleball, LRAC aims to cater to both seasoned players and beginners looking to explore this rapidly growing sport. Key features of the club include climate controlled courts, professional coaching services, modern amenities, social events, and membership benefits.

Read More

Pavilion of Pickleball Membership Soars as a Result of These Strategies 

Evan Hammer06 mins

A thriving pickleball club in Knoxville, TN has utilized unique tactics to transform curious strangers into loyal members. Established in 2020, the Pavilion of Pickleball has exploded in membership numbers and interest since its founding and now possesses over 1,000 active club members. Uniting the surrounding community and creating personal engagement in sports clubs are crucial steps to success, and are beneficial to the club and its members alike.

Read More

How Strategic Marketing Promoted Success at Austin Pickle Ranch

Molly Baggett05 mins

Having just recently opened in October 2023, Austin Pickle Ranch has been on a mission to “create a destination for pickleball enthusiasts while embracing the spirit of [Austin, Texas],” says Taylor Haley: the VP of Marketing. The club has been fortunate in that the local pickleball community has embraced the new business by spreading the word both on and off the court. Additionally, the customer base has been further expanded using strategic digital marketing. Instagram serves as their main platform for member acquisition, and Haley says, “Our investment in high-quality photography and videography, influential partnerships, and memorable branding has been influential in amplifying our brand presence and engagement.”

Read More

Pickleball Club at Hope College: Serving Up Fun and Inclusivity for Students

Molly Baggett05 mins

Hope College, located in Holland, Michigan, has a long list of student clubs and organizations from fly fishing, to outdoor adventure clubs, and more. Over the past year, the newly added pickleball club has gained traction within the student body, boasting an average of 50 students showing up weekly to participate in practices. Club President Nate Jobson says, “We encourage students to join through campus advertisements, like putting meetings in the weekly campus emails or on the TVs around the school. We also use Instagram to post events, and those will often get put up on other campus accounts.” 

Read More